SCB Innovation Hub – Pablo Martins

Webdesign
March 2023

SCB Innovation Hub

Designing the future of football innovation.

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Overview

A digital platform to drive innovation in sports.

This project was developed for Sporting Clube de Braga, in collaboration with Microsoft, Startup Braga, and the University of Minho. The SCB Innovation Hub is an acceleration program focused on technological solutions for the sports industry.

The challenge was to design a modern, intuitive website that clearly communicates the program’s pillars, regulations, news, and open calls for participation.

Timeline

2 months

Company

SC Braga

My Role

UX/UI Designer @SmartGov Group

Results & Impact

Turning ideas into real-world solutions in the sports industry.

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Startups accelerated

Selected and supported throughout the 12-month cycle of the first edition of the SCB Innovation Hub.

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In direct support and investment

Including service contracts with SC Braga, monetary prizes, and institutional backing.

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Innovation pillars

Health & Performance, Training Ground & Academy, Smart Stadium & Arena, Fan Engagement, and Gaming.

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Mentors and strategic partners

Including Microsoft, University of Minho, GSIC, Startup Braga, Uría Menéndez, and Liga Portugal.

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Of solutions tested in real-life environments

With direct access to the club’s infrastructure and continuous feedback from experts and users.

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