Environmental Action Platform

Designing the future of digital sustainability.

Overview

A digital ecosystem turning information into environmental action

ZERO is a Portuguese NGO focused on sustainability and environmental policy. This project aimed to completely revamp its digital presence by designing a platform that organizes content, simplifies communication, and increases citizen engagement. The result is a modern, accessible, and scalable website that translates ZERO’s impact into actionable initiatives and visual insights.

Challenge

The key challenge was to build a platform that served multiple audiences—from students and educators to policymakers. It was essential to translate technical data into understandable content, simplify navigation across multiple programs, and turn the website into a real tool for community engagement.

Timeline

6 months

Company

ZERO

My Role

UI/UX Designer

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Audit of the previous website
By analyzing the old site and visual references, we identified structural and communication flaws. The page lacked clarity and intuitive navigation. This assessment was key to rethinking the full user experience.
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User-centered information architecture
We developed user flows, wireflows, and a sitemap to structure information clearly. This ensured quick access to key content and streamlined the journey for different user goals—from exploring programs to submitting local actions.
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Color palette designed for clarity and action
The color system was enhanced to improve contrast and hierarchy. Blue remained the brand’s primary color, while vibrant tones like yellow and orange were introduced to highlight CTAs, filters, and visual cues.
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A fresh identity for a new chapter
We created a lighter, more accessible visual identity. The new logo, paired with refined typography, iconography, and responsive layouts, reflects a modern and people-centered ZERO.
The new homepage as an entry hub

A smooth, visual experience from the very first click

The homepage was crafted to clearly highlight ZERO’s key programs, news, and environmental initiatives. The visual structure encourages exploration and provides quick access to different areas of the platform.

Modular layouts built to scale content

Structure, accessibility, and flexibility in internal pages

We designed layouts for team pages, programs, institutional content, and private user areas. The blog includes a dynamic filtering system that changes the color highlight based on the selected menu item. All pages were fully optimized for mobile to ensure a consistent experience across devices.

Real results and measurable impact

The new platform boosted engagement and participation

The redesigned ZERO platform led to a direct increase in user participation, action submissions, and demand for environmental programs in Portugal.

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Participation growth
After the launch, programs like AtiveLAB and ECOntigo saw a significant boost in user registrations.
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Sustainability actions submitted
The interactive map feature enabled people across Portugal to share their local sustainability efforts.

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